Title: Flipkart-Walmart Deal and the demur of Indian Entrepreneurs


Volume 8 Issue 2 Year 2018

Authors:

Maneesha Kaushik

maneesha9099@gmail.com
Department of Management Studies, Swami Keshvanand Institute of Technology, Management and Gramothan, Jaipur-302017 (INDIA)

Pages: 69-71


Abstract:

Flipkart is India’s leading e-commerce marketplace that offers more than 30 million products across 70 categories encompassing media, books, electronics and lifestyle. After turning into the most preferred marketplace its acquisition by Walmart has raised various issues for the Indian e-commerce and the
future of the budding entrepreneurs of the country. With a vision of ‘Amazon of India’ flipkart came in the market place in October 2007, which is one of the first ecommerce sites in India. It started selling books online, with over 26 million registered users, 20,000 employees and 13 warehouses. With the boom of online shopping in our country and flipkart altered the common man’s shopping habits. This is a modest attempt bring out the intentions behind the acquisition of the ecommerce giant of India, its impact on Indian entrepreneurs and what were the influencing factors behind this and how it plans to manage and adapt timely to create favorable environment for its partners, shareholders and customers to remain successful.

Keywords:
Flipkart, Walmart, e-commerce, acquisition, big billion day, FDI, managers