Abstract:
Due to rapid changes in demands from customers, particularly in Fast Moving Consumer Goods (FMCG) segment, it becomes essential that forecasts that are used for predicting demands should have acceptable level of accuracy. Accurate forecasting in FMCG, becomes even more difficult, when the businesses use promotional activities in form of discounting, price reductions, providing s with purchase of specified number of units on selective week days on selective items. This paper studies the impact of promotions on FMCG. It compares a promotional enabled forecasting with the existing forecasting techniques on a real life FMCG data.
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